‘Jasad’ is a Lebanese cultural magazine that I consider as a precious example of Merleau-Ponty’s ‘flesh-ontology’, whereby recovering the body does not only mean to juxtapose mind and body. Rather, it allows for a completely new reconfiguration of all those spheres we have been using to consider separately. Moreover, ‘Jasad-flesh’ remains always at the intersection of ‘what is set, although flexible’. In sum, ‘Jasad’ is a breathing body, living in its heterogeneous unity. My main focus of analysis is the psychosemiotic implications of the consideration of the body as a technological artifact and cultural object.