Nazari Ghazvini, S., Vakil Alroaia, Y., & Bin Baharun, R. (2025). EEG-Based Analysis of Consumer Neurological Responses to Energy Drink Brands: A Cross-Cultural Study in Iran and Malaysia. International Journal of Body, Mind and Culture, 12(4), 54–63. https://doi.org/10.61838/ijbmc.v12i4.881