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EEG-Based Analysis of Consumer Neurological Responses to Energy Drink Brands: A Cross-Cultural Study in Iran and Malaysia

DOI : 10.61838/ijbmc.v12i4.881
Samira Nazari Ghazvini (1), Younos Vakil Alroaia (2), Rohizat Bin Baharun (3)
(1) Department of Management, Se.C., Islamic Azad University, Semnan, Iran. ,
(2) Department of Management, Se.C., Islamic Azad University, Semnan, Iran.,
(3) Professor of Marketing Management, Department of Business Administration, Universiti Teknologi Malaysia, Johor, Malaysia
54-63
Abstract : 675
PDF : 116

A Comparative Analysis of Brain Wave Patterns in Children With and Without Dyslexia

DOI : 10.61838/ijbmc.v12i4.900
Fahima Khosrovian (1), Mahnaz Esteki (2), Javad Eynypour (3)
(1) Ph.D. Student, Department of Psychology of Exceptional Children, Central Tehran Branch, Islamic Azad University, Tehran, Iran. ,
(3) Assistant Professor, Department of Psychology and Educational Sciences, Faculty of Organizational Resources, Amin University of Police Sciences, Tehran, Iran.
47-53
Abstract : 479
PDF : 195
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