Comparative Analysis of Motivations, Self Esteem and Social Pressure on Volunteers in Sports Events: Insights from Indonesia and Japan
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Objective: This study provides a comparative analysis of volunteer motivations between Indonesia and Japan within the context of sports events. By examining these nuances, the study aims to inform tailored volunteer management strategies that enhance engagement and satisfaction across diverse cultural contexts.
Methods and Materials: Drawing on data collected from 420 volunteers at the Tour de Borobudur in Indonesia and the World Aquatics Championships in Japan, the research reveals significant cultural differences in volunteer motivations.
Findings: Indonesian volunteers generally reported higher impacts on self-esteem and less influence from social pressures compared to their Japanese counterparts. Conversely, Japanese volunteers emphasized community contribution and career advancement motivations more prominently.
Conclusion: These findings highlight the influence of cultural norms and societal expectations on volunteering behaviors. Future research recommendations include further research, namely longitudinal studies to understand how volunteer motivation, self-esteem, and social pressure develop over time, both before, during, and after sport events. This will provide more profound insight into the long-term dynamics of volunteer engagement, as well as how cultural and social factors continue to influence volunteer behavior. In addition, about the influence of the social environment on volunteering in a multinational context. Conducting comparative research involving more countries to see how the wider social and cultural environment (local community, family, or friends) influences volunteer behavior.
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